Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.

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But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Blue to reimagine their brand from the inside out.

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Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.

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Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalised service Seventy Bleu delivers.

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