In the Studio
Branding for a Private Global Investment Office
January 19, 2026
Branding for a Private Global Investment Office
Brand Identity and Website for a Private Global Investment Office
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Air is a private global investment office empowering clients to protect, grow, and shape their wealth across generations. Our brief was to create a distinctive brand identity that positions Air as a leader in global finance—combining deep expertise with cutting-edge technology and long-term vision.
Rooted in the concept of “Creating Space for Possibility,” the identity draws inspiration from the vastness of space—symbolising ambition, clarity, and confidence in navigating the unknown. Celestial imagery and investment trajectories evoke scale, precision, and limitless potential.
To reflect Air’s innovative, tech-forward ethos, we incorporated animated and video elements into the website. Subtle motion and seamless transitions create an elevated, intuitive user experience that brings the brand to life digitally.
The result is a brand that feels both grounded and visionary—offering a bold new approach to wealth stewardship for a global, forward-thinking audience.
Journal
In the Studio
Branding for a Private Global Investment Office
Words By Natalie Palmer
Journal
In the Studio
Branding for a Private Global Investment Office
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Brand Identity and Website for a Private Global Investment Office
Words By Natalie Palmer
Brand Identity and Website for a Private Global Investment Office
.gif)
In the Studio
Branding for a Private Global Investment Office
January 19, 2026
Brand Identity and Website for a Private Global Investment Office
Air is a private global investment office empowering clients to protect, grow, and shape their wealth across generations. Our brief was to create a distinctive brand identity that positions Air as a leader in global finance—combining deep expertise with cutting-edge technology and long-term vision.
Rooted in the concept of “Creating Space for Possibility,” the identity draws inspiration from the vastness of space—symbolising ambition, clarity, and confidence in navigating the unknown. Celestial imagery and investment trajectories evoke scale, precision, and limitless potential.
To reflect Air’s innovative, tech-forward ethos, we incorporated animated and video elements into the website. Subtle motion and seamless transitions create an elevated, intuitive user experience that brings the brand to life digitally.
The result is a brand that feels both grounded and visionary—offering a bold new approach to wealth stewardship for a global, forward-thinking audience.
In the Studio
Branding for a Private Global Investment Office
January 19, 2026
Brand Identity and Website for a Private Global Investment Office
In the Studio
Branding for a Private Global Investment Office
January 19, 2026
Air is a private global investment office empowering clients to protect, grow, and shape their wealth across generations. Our brief was to create a distinctive brand identity that positions Air as a leader in global finance—combining deep expertise with cutting-edge technology and long-term vision.
Rooted in the concept of “Creating Space for Possibility,” the identity draws inspiration from the vastness of space—symbolising ambition, clarity, and confidence in navigating the unknown. Celestial imagery and investment trajectories evoke scale, precision, and limitless potential.
To reflect Air’s innovative, tech-forward ethos, we incorporated animated and video elements into the website. Subtle motion and seamless transitions create an elevated, intuitive user experience that brings the brand to life digitally.
The result is a brand that feels both grounded and visionary—offering a bold new approach to wealth stewardship for a global, forward-thinking audience.
Journal
In the Studio
Branding for a Private Global Investment Office
Journal
In the Studio
Branding for a Private Global Investment Office
Words By Natalie Palmer
Brand Identity and Website for a Private Global Investment Office
Words By Natalie Palmer
Brand Identity and Website for a Private Global Investment Office
Before:
After:
Branding for a Private Global Investment Office
Air is a private global investment office empowering clients to protect, grow, and shape their wealth across generations. Our brief was to create a distinctive brand identity that positions Air as a leader in global finance—combining deep expertise with cutting-edge technology and long-term vision.
Rooted in the concept of “Creating Space for Possibility,” the identity draws inspiration from the vastness of space—symbolising ambition, clarity, and confidence in navigating the unknown. Celestial imagery and investment trajectories evoke scale, precision, and limitless potential.
To reflect Air’s innovative, tech-forward ethos, we incorporated animated and video elements into the website. Subtle motion and seamless transitions create an elevated, intuitive user experience that brings the brand to life digitally.
The result is a brand that feels both grounded and visionary—offering a bold new approach to wealth stewardship for a global, forward-thinking audience.
Before:
After:
Before:
After:
Journal
Branding for a Private Global Investment Office
Journal
In the Studio
Branding for a Private Global Investment Office
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Brand Identity and Website for a Private Global Investment Office
Words By Natalie Palmer
Brand Identity and Website for a Private Global Investment Office
Air is a private global investment office empowering clients to protect, grow, and shape their wealth across generations. Our brief was to create a distinctive brand identity that positions Air as a leader in global finance—combining deep expertise with cutting-edge technology and long-term vision.
Rooted in the concept of “Creating Space for Possibility,” the identity draws inspiration from the vastness of space—symbolising ambition, clarity, and confidence in navigating the unknown. Celestial imagery and investment trajectories evoke scale, precision, and limitless potential.
To reflect Air’s innovative, tech-forward ethos, we incorporated animated and video elements into the website. Subtle motion and seamless transitions create an elevated, intuitive user experience that brings the brand to life digitally.
The result is a brand that feels both grounded and visionary—offering a bold new approach to wealth stewardship for a global, forward-thinking audience.
