Before & After
Before & After: Re:Claimed
January 20, 2026
In this system, language becomes part of the identity, not as ornament but as conversation, echoing the brand’s ethos of recovering, rethinking, and reworking materials with intention.
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
The repetition of re: feels rhythmic and purposeful — a visual articulation of ideas that have agency in themselves.
Through this motion language the brand shifts perception from product to proposition. No longer presented as just a flooring company, Re:claimed stands as a thoughtful curator of materials and mindset. The animated cues foreground ideas — re:newal, re:connection, re:purpose — so that the brand’s philosophical values are present before its products, and that each expression feels grounded in material language and legacy.
The Re: but the connective tissue between philosophy, product, and experience — transforming physical value into a visible philosophy that speaks in the language of craft, material history, and thoughtful design.
Journal
Before & After
A motion-led digital experience for the UK’s leading artisan wood specialists
Words By Natalie Palmer
Journal
Before & After
A motion-led digital experience for the UK’s leading artisan wood specialists
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
Words By Natalie Palmer
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
.gif)
Before & After
Before & After: Re:Claimed
January 20, 2026
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
The repetition of re: feels rhythmic and purposeful — a visual articulation of ideas that have agency in themselves.
Through this motion language the brand shifts perception from product to proposition. No longer presented as just a flooring company, Re:claimed stands as a thoughtful curator of materials and mindset. The animated cues foreground ideas — re:newal, re:connection, re:purpose — so that the brand’s philosophical values are present before its products, and that each expression feels grounded in material language and legacy.
The Re: but the connective tissue between philosophy, product, and experience — transforming physical value into a visible philosophy that speaks in the language of craft, material history, and thoughtful design.
Before & After
Before & After: Re:Claimed
January 20, 2026
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
Before & After
Before & After: Re:Claimed
January 20, 2026
The repetition of re: feels rhythmic and purposeful — a visual articulation of ideas that have agency in themselves.
Through this motion language the brand shifts perception from product to proposition. No longer presented as just a flooring company, Re:claimed stands as a thoughtful curator of materials and mindset. The animated cues foreground ideas — re:newal, re:connection, re:purpose — so that the brand’s philosophical values are present before its products, and that each expression feels grounded in material language and legacy.
The Re: but the connective tissue between philosophy, product, and experience — transforming physical value into a visible philosophy that speaks in the language of craft, material history, and thoughtful design.
Journal
Before & After
A motion-led digital experience for the UK’s leading artisan wood specialists
Journal
Before & After
A motion-led digital experience for the UK’s leading artisan wood specialists
Words By Natalie Palmer
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
Words By Natalie Palmer
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
Before:
Homepage
After:
Homepage
In this system, language becomes part of the identity, not as ornament but as conversation, echoing the brand’s ethos of recovering, rethinking, and reworking materials with intention.
The repetition of re: feels rhythmic and purposeful — a visual articulation of ideas that have agency in themselves.
Through this motion language the brand shifts perception from product to proposition. No longer presented as just a flooring company, Re:claimed stands as a thoughtful curator of materials and mindset. The animated cues foreground ideas — re:newal, re:connection, re:purpose — so that the brand’s philosophical values are present before its products, and that each expression feels grounded in material language and legacy.
The Re: but the connective tissue between philosophy, product, and experience — transforming physical value into a visible philosophy that speaks in the language of craft, material history, and thoughtful design.
Before:
Product Page
After:
Product Page
Before:
The Journal
After:
The Journal
Journal
A motion-led digital experience for the UK’s leading artisan wood specialists
Journal
Before & After
Before & After: Re:Claimed
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
Words By Natalie Palmer
A renewed art direction invites viewers to appreciate the cyclical nature of reclamation and to engage with the deep interplay between humanity and the natural world. By animating the Re: word family — re:claimed, re:newed, re:imagined — we translated Re:claimed Co’s philosophy into motion, drawing from the same spirit that sees materials as carriers of story and meaning.
The repetition of re: feels rhythmic and purposeful — a visual articulation of ideas that have agency in themselves.
Through this motion language the brand shifts perception from product to proposition. No longer presented as just a flooring company, Re:claimed stands as a thoughtful curator of materials and mindset. The animated cues foreground ideas — re:newal, re:connection, re:purpose — so that the brand’s philosophical values are present before its products, and that each expression feels grounded in material language and legacy.
The Re: but the connective tissue between philosophy, product, and experience — transforming physical value into a visible philosophy that speaks in the language of craft, material history, and thoughtful design.
