A Year of Transformation — for the Studio, and for me. Last year we began running a series on Stories journal of ‘Before & After’ Brand transformations. Showcasing brands before we worked with them — and the shift once clarity, intention and craft were applied, resulting in a new visual language & sharper positioning.

‍

Transformation has always been at the heart of what we do. But 2025 marked a personal transformation too. Last year, I became a mother — It was disorientating, grounding and expansive all at once. A reordering of priorities, a stretching of perspective and a recalibration of what matters, and why.