In the Studio
Menos - A Tequila Alternative
January 19, 2026
Menos - A Tequila Alternative
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
Our brief was to develop a premium, distinctive brand identity for Menos that stands out in the non-alcoholic spirits space. This includes creating a visual identity for both the brand and packaging that reflects a commitment to quality, integrity, and environmental and social responsibility. Through the creation of a beautiful brand identity, we aim to position Menos as a highly desirable tequila alternative.
Direction No.1
Zesty
A joyful expression of modern luxury. This concept forms the basis of the packaging design and campaign identity. The label itself finds equilibrium between being authoritative and jubilant, with the heritage mark and serif type subverted with golden yellow colour blocking. The campaign collateral is just as vibrant, witty and memorable.
Direction No.2
Less is more
Tequila is a transparent liquid symbolic of the bold and brave who choose not to hide behind alcohol. This design evokes a return to simplicity and clarity. Bold sans-serif letterforms are implored to create a design that offers eye-catching immediacy and timelessness. Whilst there is an absence of stylistic detail and colour, a snake marque acts as a nod to Menos’ Mexican heritage.
Direction No.3
Rooted
This design celebrates transcendence, energy and revitalisation. It aims to promote wellness from within, featuring a modest earthy colour palette that roots the identity in nature. The ingredients have become the main focal point of the design, creating a brand that feels established and artisan. Whilst handwritten elements and pinked edges add a looser dimension to the identity, creating the feeling that the bottle has just been unearthed from the ground.
Journal
In the Studio
Creating a premium, distinctive brand identity in the non-alcoholic spirits space
Words By Emily Rachael
Journal
In the Studio
Creating a premium, distinctive brand identity in the non-alcoholic spirits space
Words By Emily Rachael
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
Words By Emily Rachael
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
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In the Studio
Menos - A Tequila Alternative
January 19, 2026
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
Our brief was to develop a premium, distinctive brand identity for Menos that stands out in the non-alcoholic spirits space. This includes creating a visual identity for both the brand and packaging that reflects a commitment to quality, integrity, and environmental and social responsibility. Through the creation of a beautiful brand identity, we aim to position Menos as a highly desirable tequila alternative.
Direction No.1
Zesty
A joyful expression of modern luxury. This concept forms the basis of the packaging design and campaign identity. The label itself finds equilibrium between being authoritative and jubilant, with the heritage mark and serif type subverted with golden yellow colour blocking. The campaign collateral is just as vibrant, witty and memorable.
Direction No.2
Less is more
Tequila is a transparent liquid symbolic of the bold and brave who choose not to hide behind alcohol. This design evokes a return to simplicity and clarity. Bold sans-serif letterforms are implored to create a design that offers eye-catching immediacy and timelessness. Whilst there is an absence of stylistic detail and colour, a snake marque acts as a nod to Menos’ Mexican heritage.
Direction No.2
Less is more
Tequila is a transparent liquid symbolic of the bold and brave who choose not to hide behind alcohol. This design evokes a return to simplicity and clarity. Bold sans-serif letterforms are implored to create a design that offers eye-catching immediacy and timelessness. Whilst there is an absence of stylistic detail and colour, a snake marque acts as a nod to Menos’ Mexican heritage.
.gif)
In the Studio
Menos - A Tequila Alternative
January 19, 2026
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
In the Studio
Menos - A Tequila Alternative
January 19, 2026
Our brief was to develop a premium, distinctive brand identity for Menos that stands out in the non-alcoholic spirits space. This includes creating a visual identity for both the brand and packaging that reflects a commitment to quality, integrity, and environmental and social responsibility. Through the creation of a beautiful brand identity, we aim to position Menos as a highly desirable tequila alternative.
Direction No.1
Zesty
A joyful expression of modern luxury. This concept forms the basis of the packaging design and campaign identity. The label itself finds equilibrium between being authoritative and jubilant, with the heritage mark and serif type subverted with golden yellow colour blocking. The campaign collateral is just as vibrant, witty and memorable.
Journal
In the Studio
Creating a premium, distinctive brand identity in the non-alcoholic spirits space
Journal
In the Studio
Creating a premium, distinctive brand identity in the non-alcoholic spirits space
Words By Emily Rachael
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
Words By Emily Rachael
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
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After:
Menos - A Tequila Alternative
Our brief was to develop a premium, distinctive brand identity for Menos that stands out in the non-alcoholic spirits space. This includes creating a visual identity for both the brand and packaging that reflects a commitment to quality, integrity, and environmental and social responsibility. Through the creation of a beautiful brand identity, we aim to position Menos as a highly desirable tequila alternative.
Direction No.1
Zesty
A joyful expression of modern luxury. This concept forms the basis of the packaging design and campaign identity. The label itself finds equilibrium between being authoritative and jubilant, with the heritage mark and serif type subverted with golden yellow colour blocking. The campaign collateral is just as vibrant, witty and memorable.
Before:
After:
Before:
After:
Journal
Creating a premium, distinctive brand identity in the non-alcoholic spirits space
Journal
In the Studio
Menos - A Tequila Alternative
Words By Emily Rachael
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
Words By Emily Rachael
When excess is no longer aspirational, less really is more. Menos encourages people to live more through drinking less, focusing instead on the positive outcomes for one’s health, relationships, finances and more. Menos is a new way to mark a moment and spark a conversation, for the nights when you need to celebrate, but still conquer tomorrow.
Our brief was to develop a premium, distinctive brand identity for Menos that stands out in the non-alcoholic spirits space. This includes creating a visual identity for both the brand and packaging that reflects a commitment to quality, integrity, and environmental and social responsibility. Through the creation of a beautiful brand identity, we aim to position Menos as a highly desirable tequila alternative.
Direction No.1
Zesty
A joyful expression of modern luxury. This concept forms the basis of the packaging design and campaign identity. The label itself finds equilibrium between being authoritative and jubilant, with the heritage mark and serif type subverted with golden yellow colour blocking. The campaign collateral is just as vibrant, witty and memorable.
