Before & After
Before & After: Charles & Co
January 19, 2026
Designing an Immersive Brand World for Charles & Co
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
Journal
Before & After
A digital transformation for global interior design studio, Charles & Co
Words By Natalie Palmer
Journal
Before & After
A digital transformation for global interior design studio, Charles & Co
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Words By Natalie Palmer
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
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Before & After
Before & After: Charles & Co
January 19, 2026
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
Before & After
Before & After: Charles & Co
January 19, 2026
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Before & After
Before & After: Charles & Co
January 19, 2026
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
Journal
Before & After
A digital transformation for global interior design studio, Charles & Co
Journal
Before & After
A digital transformation for global interior design studio, Charles & Co
Words By Natalie Palmer
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Words By Natalie Palmer
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Before:
After:
Designing an Immersive Brand World for Charles & Co
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
Before:
After:
Before:
After:
Journal
A digital transformation for global interior design studio, Charles & Co
Journal
Before & After
Before & After: Charles & Co
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Words By Natalie Palmer
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
