Before & After
Before & After: Seventy Blue
January 19, 2026
Reimagining Seventy Blue for the World’s Most Discerning Travelers
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Blue to reimagine their brand from the inside out.
Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.
Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalised service Seventy Blue delivers.
Journal
Before & After
A digital transformation for luxury yacht charter, Seventy Blue
Words By Natalie Palmer
Journal
Before & After
A digital transformation for luxury yacht charter, Seventy Blue
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Words By Natalie Palmer
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
.gif)
Before & After
Before & After: Seventy Blue
January 19, 2026
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Blue to reimagine their brand from the inside out.
Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.
Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalised service Seventy Blue delivers.
.png)
Before & After
Before & After: Seventy Blue
January 19, 2026
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Before & After
Before & After: Seventy Blue
January 19, 2026
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Blue to reimagine their brand from the inside out.
Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.
Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalised service Seventy Blue delivers.
Journal
Before & After
A digital transformation for luxury yacht charter, Seventy Blue
Journal
Before & After
A digital transformation for luxury yacht charter, Seventy Blue
Words By Natalie Palmer
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Words By Natalie Palmer
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Before:
After:
Reimagining Seventy Blue for the World’s Most Discerning Travelers
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Blue to reimagine their brand from the inside out.
Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.
Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalised service Seventy Blue delivers.
Before:
After:
Before:
After:
Journal
A digital transformation for luxury yacht charter, Seventy Blue
Journal
Before & After
Before & After: Seventy Blue
Words By Natalie Palmer
Credit:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Words By Natalie Palmer
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
Seventy Blue delivers unparalleled yachting expertise and bespoke services for UHNW clients—crafting one-of-a-kind charters, securing sought-after moorings and experiences, designing and delivering custom builds, and curating every detail from onboard chefs to off-grid itineraries.
But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Blue to reimagine their brand from the inside out.
Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.
Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalised service Seventy Blue delivers.
