In the Studio

Redefining African Art for a Global Audience

January 19, 2026

Redefining African Art for a Global Audience

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Our goal was to craft a bold, modern brand identity that challenges outdated perceptions of Africa while providing a clean and understated backdrop that lets the artwork take centre stage. The design celebrates the vibrancy and diversity of emerging African art without falling into clichés or compromises. The messaging emphasises the art’s power to inspire, provoke thought, and foster a deeper global appreciation for African culture.

No items found.

No items found.

Journal

In the Studio

Redefining African Art for a Global Audience

Journal

In the Studio

Redefining African Art for a Global Audience

Words By Natalie Palmer

Credit:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Words By Natalie Palmer

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

In the Studio

Redefining African Art for a Global Audience

January 19, 2026

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Our goal was to craft a bold, modern brand identity that challenges outdated perceptions of Africa while providing a clean and understated backdrop that lets the artwork take centre stage. The design celebrates the vibrancy and diversity of emerging African art without falling into clichés or compromises. The messaging emphasises the art’s power to inspire, provoke thought, and foster a deeper global appreciation for African culture.

No items found.
No items found.
No items found.

In the Studio

Redefining African Art for a Global Audience

January 19, 2026

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

In the Studio

Redefining African Art for a Global Audience

January 19, 2026

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Our goal was to craft a bold, modern brand identity that challenges outdated perceptions of Africa while providing a clean and understated backdrop that lets the artwork take centre stage. The design celebrates the vibrancy and diversity of emerging African art without falling into clichés or compromises. The messaging emphasises the art’s power to inspire, provoke thought, and foster a deeper global appreciation for African culture.

Journal

In the Studio

Redefining African Art for a Global Audience

Journal

In the Studio

Redefining African Art for a Global Audience

Words By Natalie Palmer

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Words By Natalie Palmer

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Before:

After:

Redefining African Art for a Global Audience

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Our goal was to craft a bold, modern brand identity that challenges outdated perceptions of Africa while providing a clean and understated backdrop that lets the artwork take centre stage. The design celebrates the vibrancy and diversity of emerging African art without falling into clichés or compromises. The messaging emphasises the art’s power to inspire, provoke thought, and foster a deeper global appreciation for African culture.

Before:

After:

Before:

After:

View the portfolio piece

Journal

Redefining African Art for a Global Audience

Journal

In the Studio

Redefining African Art for a Global Audience

Words By Natalie Palmer

Credit:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Words By Natalie Palmer

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.

Our goal was to craft a bold, modern brand identity that challenges outdated perceptions of Africa while providing a clean and understated backdrop that lets the artwork take centre stage. The design celebrates the vibrancy and diversity of emerging African art without falling into clichés or compromises. The messaging emphasises the art’s power to inspire, provoke thought, and foster a deeper global appreciation for African culture.