Seventy Bleu has always been synonymous with excellence at sea — delivering unparalleled yachting expertise, bespoke services, and journeys that are nothing short of extraordinary. From luxury charters to custom-built vessels, every project embodies innovation, elegance, and a deep commitment to perfection.

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But how do you translate the freedom of the open ocean into a digital experience that feels just as seamless and elevated? That’s the challenge we took on when partnering with Seventy Bleu to reimagine their brand from the inside out.

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Design Inspired by the Ocean. To anchor the experience, we developed a hero animated motif inspired by yacht depth gauge dials. This became a navigational device, guiding exploration across the site in a way that feels both intuitive and sophisticated. Itinerary pages echo the functional elegance of a yacht’s control panel, weaving in mapping, coordinates, and passage data within a layout that remains clean and legible.

Typography choices further elevate the brand, pairing a contemporary serif with subtle responsive shifts — expanding on hover to create tactility and depth. Imagery dynamically scales with user interaction, a digital nod to both the expansiveness of the ocean and the deeply personalized service Seventy Bleu delivers.