Technical SEO Standards

Site Structure & URLs

- SEO-Friendly URLs

– Our websites allow for clean, structured URLs that clients can manage.

- Logical Site Structure – We design websites with a clear hierarchy to avoid duplicate content issues.- Canonical Tags – Used where necessary to prevent duplicate content problems.- Breadcrumbs – Help with navigation and improve internal linking.Meta Tags & HTML- Title Tags – We enable customisable, well-structured page titles.- Meta Descriptions – Clients can add their own descriptions for better search visibility.- Heading Tags (H1-H6) – Proper use of headings to organise content.- Alt Text for Images – Improving accessibility and helping search engines understand images.Speed & Performance - Page Speed Improvements – Using caching, minification, and efficient asset loading.- Lazy Loading for Media – Ensures faster page load times by only loading images/videos when needed.- Optimised CSS & JavaScript – Reducing unnecessary scripts for better performance.- GZIP & Brotli Compression – Applied where applicable to reduce file sizes.Mobile optimisation - Responsive Design – Ensuring a smooth experience across all screen sizes.- Mobile Usability Checks – Identifying and fixing potential issues.- Viewport & Font Scaling – Adjusted for readability and ease of use on mobile devices.Structured Data & Schema Markup - JSON-LD Schema – Where relevant, we add structured data, such as:- Organisation & Local Business details- Article & Blog Post metadata- Product & Review data- Breadcrumbs- FAQ & How-To schema- Testing & Validation – Ensuring correct implementation with Google’s Rich Results Test.Indexing & Search Visibility - XML Sitemaps – Auto-generated and submitted to search engines.- robots.txt File – Configured to guide search engine crawlers.- Noindex/Nofollow Tags – Applied where needed to control what gets indexed.Security & HTTPS - SSL Certificate (HTTPS) – Encrypting website connections for security.- Mixed Content Fixes – Preventing insecure elements on HTTPS pages.- HSTS Implementation – Strengthening security and boosting SEO rankings.Redirects & Error Handling (Optional Service) - 301 Redirects – Available as an additional service for managing permanent URL changes while preserving SEO value.- 404 Error Management – Optional support for monitoring and resolving broken links to enhance user experience.