Transformation Tuesday
Before & After: Charles & Co
October 9, 2025
Designing an Immersive Brand World for Charles & Co
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
Transformation Tuesday
Before & After: Charles & Co
October 9, 2025
Transformation Tuesday
Before & After: Charles & Co
October 9, 2025
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
Transformation Tuesday
Before & After: Charles & Co
October 9, 2025
Transformation Tuesday
Before & After: Charles & Co
October 9, 2025
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.
before
after
Transformation Tuesday
Before & After: Charles & Co
October 9, 2025
Designing an Immersive Brand World for Charles & Co
Since 2019, Charles & Co has been named among Architectural Digest’s Top 100 design studios — celebrated for interiors that are intuitive, collaborative, and deeply expressive of the people who live within them. Every project begins with understanding, translating feeling and context into spaces that feel layered, bespoke, and timeless.
Our challenge was to bring that same sensibility into a digital experience. We developed an immersive brand world where Charles & Co’s work takes centre stage. An animated logo frames each interior like an artwork in a gallery, while scrolling techniques and subtle motion give every project its own hero moment. Visitors are invited to pause, explore, and immerse themselves in the details.
A rich, flexible design system complements their interiors — from a warm mahogany palette to interchangeable light and dark templates, giving projects distinct atmospheres. Interactive hover states offer sneak peeks, while minimal messaging keeps focus on the spaces themselves, anchored by the new tagline: “We design spaces that invite you in — and hold you there.”
The result? A digital identity that mirrors the intimacy and elegance of Charles & Co’s interiors, drawing visitors in and holding them there.